How to Advertise a Book in Europe

Apparently they view books differently in Europe than they do here. This is how they launch a book in Spain:



and Portugal:



The book is The Name of the Wind by Patrick Rothfuss and is one of the better fantasy novels I've read in a while. The fact that in Europe they make commercials to help advertise new books kind of makes me want to live there instead of here.

(posted by Bonnie)